Education
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1984 to Present
Sep 2011 to May 2013
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Life
Planet Earth, Sun Solar System, Milky Way Galaxy University of Southern California
Master of Communication Management Annenberg School for Communication and Journalism Emphasis: Organizational design, B2B content strategy and preferences |
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Sep 2002 to Aug 2005
May 2003 to June 2003
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Brigham Young University
B.A. Communications, Minor English Fred and Dorothy Schluter Scholarship |
Marketing Experience
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Feb 2015 to present
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Senior Product Marketing Manager
Google, Google Cloud ♦ Mountain View, CA Strategic lead for global marketing campaigns and programs targeted at large and enterprise customers. Goaled on new leads, lead engagement through compelling content, and impact to sales pipeline and bookings. Human speak: My team creates content that helps people work better and save time. |
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Sep 2013 to Jan 2015
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Senior Product Marketing Manager
Microsoft (Enterprise Social, Office Division) ♦ San Francisco, CA Manager of content marketing strategy for the Office 365 Enterprise Social team. Developed marketing personas and content plan. Collaborated with fellow product marketers on distribution strategy. Member of the core storytelling team for Modern Workplace web series and SharePoint 2014 conference, featuring Bill Clinton. |
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Dec 2011 to Aug 2013
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Senior Marketing Content Manager
Citrix ♦ San Francisco, CA Manager of global marketing content program for Citrix Online Services Division (GoToMeeting, GoToMyPC, etc.). Facilitates integrated content marketing by developing key themes and campaigns across global marketing in conjunction with leadership teams. Manager of website resources page and editorial calendar, ensuring key themes, campaigns and content map to the customer journey. Manager of content development team that works with third party analysts and authors, campaign teams, and internal writing and design staff (i.e., creating white papers, case studies, eBooks, podcasts, video, etc.). Corporate presenter and speaker for marketing webinars across all software products, including remote access, remote support and web collaboration. Contributor on company blog (www.workshifting.com). Notable accomplishments:
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May 2012 to May 2013
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eLearning Producer
University of Southern California ♦ Los Angeles, CA Knight Digital Media Center Producer of webinar and learning modules for the Knight Digital Media Center. |
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Sep 2009 to Dec 2011
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Product Marketing Content Specialist
Citrix ♦ San Francisco, CA Managed content development working third party analysts and authors, campaign teams, and internal writing and design staff (i.e., creating white papers, case studies, eBooks, podcasts, video, etc.). Corporate presenter and speaker for marketing webinars across all software products, including remote access, remote support and web collaboration. Contributor on company blog (www.workshifting.com). |
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Nov 2006 to Sep 2009
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Marketing and Business Development Manager
Corum Group ♦ Bellevue, WA Developed, executed and analyzed marketing programs and campaigns (i.e., email, direct mail, webinars, conferences, etc.). Wrote, proofed and maintained marketing materials (i.e, brochures, press releases, email campaigns, weekly eNewsletter, transaction tombstones, corporate presentations, quarterly research report, etc.). Qualified and generated leads through qualitative and quantitative research, responded to inquires, coordinated and maintained prospect follow-up process. Managed, updated and tracked company membership program and website (e.g., blog, conferences, news & press, transactions, etc.); designed and executed direct email campaigns. |
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June 2006 to present
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Marketing and Design Consultant
BrightTALK ♦ San Francisco, CA Wildland Creations ♦ San Barbara, CA Craft Sisters ♦ Seattle, WA Delicious Decors ♦ Santa Barbara, CA Developed and executed marketing plans, strategies and campaigns to promote and support business productivity and development (e.g., content marketing strategy, website design, email and direct mail campaigns, etc.). Developed, built and maintained business collateral (e.g., website, brochures, reservation and booking forms, etc.). |
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Jan 2006 to June 2006
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Technical Writer
Omni Air International (OAI) ♦ Tulsa, OK Managed and wrote manuals, spreadsheets and forms for presentation, data collection, and records maintenance. Liaison between OAI and the Federal Aviation Administration (FAA) by reviewing revision packages and preparing responses to FAA requests. |
Internships
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July 2004 to Dec 2004
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Production Assistant
Marie and Friends Radio Show ♦ Orem, UT Jones Radio Networks Drafted and pitched show ideas to executive producers and responded to audience inquiries. Gathered and analyzed audience data and feedback, maintained listener database, coordinated promotional contests, scheduled and conducted interviews.edit. |
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June 2005 to Sep 2005
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Reporter and Editor
Utah Valley News ♦ Provo, UT Developed video news packages from conception to broadcast. Researched stories, conducted interviews, organized story layout, developed scripts, performed voiceovers, and edited news packages. |
Volunteer
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July 2013 to Jan 2015
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May 2012 to Sep 2012
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Marketing Mentor
Iridescent ♦ Bay Area, CA Mentored high school students to develop a go-to-market launch plan for an iPhone and Android app, StudiCafe, as part of the Technovation Challenge Team. |
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June 2009 to July 2009
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Publications
Additional online publications and projects
Contributing author, www.contentmarketinginstitute.com (samples)
Former contributing author, www.workshifting.com (samples)
"Freedom Award Recipients." Freedom Festival Magazine Jun. 2005: 57-58.
Contributing author, www.contentmarketinginstitute.com (samples)
Former contributing author, www.workshifting.com (samples)
"Freedom Award Recipients." Freedom Festival Magazine Jun. 2005: 57-58.
Skills & InterestsAdobe Creative Suite (Illustrator, InDesign, Photoshop, Acrobat)
MS Office (Word, Excel, PowerPoint, Publisher, Access) AP Style, Campaign Manager, Hoover's, Salesforce Final Cut Pro, Camtasia Digital/manual photography and digital video Surfing, watercolor, DIY crafts |
Membership& CertificationPragmatic Marketing
American Marketing Association Content Marketing Institute The Professional Association for Design |
References available upon request.
Academic and professional reference
