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ContentCr8

what i've done on paper.


                                  Resume PDF
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Past work samples
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Please reach out for current work samples.

Education

1984 to Present
Sep 2011 to May 2013
Life
Planet Earth, Sun Solar System, Milky Way Galaxy
University of Southern California
Master of Communication Management
Annenberg School for Communication and Journalism
Emphasis: Organizational design, B2B content strategy and preferences
Sep 2002 to Aug 2005
May 2003 to June 2003
Brigham Young University
B.A. Communications, Minor English
Fred and Dorothy Schluter Scholarship
Brigham Young University-Hawaii
Staff Writer, Ke Alakai

Marketing Experience

Feb 2015 to present
Senior Product Marketing Manager
Google, Google Cloud ♦ Mountain View, CA

Strategic lead for global marketing campaigns and programs targeted at large and enterprise customers. Goaled on new leads, lead engagement through compelling content, and impact to sales pipeline and bookings. 

Human speak: My team creates content that helps people work better and save time.
Sep 2013 to Jan 2015
Senior Product Marketing Manager
Microsoft (Enterprise Social, Office Division) ♦ San Francisco, CA

Manager of content marketing strategy for the Office 365 Enterprise Social team. Developed marketing personas and content plan. Collaborated with fellow product marketers on distribution strategy.

​Member of the core storytelling team for Modern Workplace web series and SharePoint 2014 conference, featuring Bill Clinton.
Dec 2011 to Aug 2013
Senior Marketing Content Manager
Citrix ♦ San Francisco, CA

Manager of global marketing content program for Citrix Online Services Division (GoToMeeting, GoToMyPC, etc.). Facilitates integrated content marketing by developing key themes and campaigns across global marketing in conjunction with leadership teams. 

Manager of website resources page and editorial calendar, ensuring key themes, campaigns and content map to the customer journey.

Manager of content development team that works with third party analysts and authors, campaign teams, and internal writing and design staff (i.e., creating white papers, case studies, eBooks, podcasts, video, etc.).

Corporate presenter and speaker for marketing webinars across all software products, including remote access, remote support and web collaboration. Contributor on company blog (www.workshifting.com).

Notable accomplishments:
  • Reduced content creation budget by 40% and produced 20% more content.
  • Doubled website traffic to resources page in two quarters.
  • Developed and implemented content strategy across the department, resulting in aligned campaigns, reduction of content duplication, optimization of assets, and consistent themes and branding standards in all content.
May 2012 to May 2013
eLearning Producer
University of Southern California ♦ Los Angeles, CA
Knight Digital Media Center

Producer of webinar and learning modules for the Knight Digital Media Center.
Sep 2009 to Dec 2011
Product Marketing Content Specialist
Citrix ♦ San Francisco, CA

Managed content development working third party analysts and authors, campaign teams, and internal writing and design staff (i.e., creating white papers, case studies, eBooks, podcasts, video, etc.).

Corporate presenter and speaker for marketing webinars
across all software products, including remote access, remote support and web
collaboration. Contributor on company blog (www.workshifting.com).
Nov 2006 to Sep 2009


Marketing and Business Development Manager
Corum Group ♦ Bellevue, WA

Developed, executed and analyzed marketing programs and campaigns (i.e., email, direct mail, webinars, conferences, etc.).

Wrote, proofed and maintained marketing materials (i.e, brochures, press releases, email campaigns, weekly eNewsletter, transaction tombstones, corporate presentations, quarterly research report, etc.).

Qualified and generated leads through qualitative and quantitative research, responded to inquires, coordinated and maintained prospect follow-up process.

Managed, updated and tracked company membership program and website (e.g., blog, conferences, news & press, transactions, etc.); designed and executed direct email campaigns.
June 2006 to present
Marketing and Design Consultant 
BrightTALK ♦ San Francisco, CA
Wildland Creations ♦ San Barbara, CA

Craft Sisters ♦ Seattle, WA
Delicious Decors ♦ Santa Barbara, CA

Developed and executed marketing plans, strategies and campaigns to promote and support business productivity and development (e.g., content marketing strategy, website design, email and direct mail campaigns, etc.).

Developed, built and maintained business collateral (e.g., website, brochures, reservation and booking forms, etc.).
Jan 2006 to June 2006
Technical Writer                               
Omni Air International (OAI) ♦ Tulsa, OK

Managed and wrote manuals, spreadsheets and forms for presentation, data collection, and records maintenance.

Liaison between OAI and the Federal Aviation Administration (FAA) by reviewing revision packages and preparing responses to FAA requests.

Internships

July 2004 to Dec 2004 
Production Assistant
Marie and Friends Radio Show ♦ Orem, UT
Jones Radio Networks

Drafted and pitched show ideas to executive producers and responded to audience inquiries. Gathered and analyzed audience data and feedback, maintained listener database, coordinated promotional contests, scheduled and conducted interviews.edit.
June 2005 to Sep 2005                 
Reporter and Editor                                     
Utah Valley News ♦ Provo, UT

Developed video news packages from conception to broadcast. Researched stories, conducted interviews, organized story layout, developed scripts, performed voiceovers, and edited news packages.

Volunteer 

July 2013 to Jan 2015
Board Member
Public Glass ♦ San Francisco, CA
San Francisco non-profit glass art studio and school
May 2012 to Sep 2012
Marketing Mentor
Iridescent ♦ Bay Area, CA
Mentored high school students to develop a go-to-market launch plan for an iPhone and Android app, StudiCafe, as part of the Technovation Challenge Team.
June 2009 to July 2009 
Orphanage Volunteer                                  
Go Vap Orphanage ♦ Ho Chi Minh (Saigon), Vietnam
Kids Without Borders


Publications

Additional online publications and projects
Contributing author,  www.contentmarketinginstitute.com (samples)
Former contributing author, www.workshifting.com (samples) 
"Freedom Award Recipients."  Freedom Festival Magazine Jun. 2005: 57-58.


Skills & Interests

Adobe Creative Suite (Illustrator, InDesign, Photoshop, Acrobat)
MS Office (Word, Excel, PowerPoint, Publisher, Access)
AP Style, Campaign Manager, Hoover's, Salesforce
Final Cut Pro, Camtasia
Digital/manual photography and digital video
Surfing, watercolor, DIY crafts


Membership& Certification

Pragmatic Marketing
American Marketing Association
Content Marketing Institute
The Professional Association for Design


References available upon
request.

Academic and professional reference



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