eNewsletter, "Software/IT Weekly M&A Update"

The “Software/IT Weekly M&A Update” is a weekly email publication summarizing the top software/IT M&A transactions, distributed to over 30,000 C-level software/IT executives.

Objective:
Position Corum as the leader in software/IT M&A research, advertise upcoming events, highlight recent Corum transactions and current research reports.

My Role:
Project Manager.  I designed the layout and worked with the research team to determine the Weekly content.  I edited and proofed the publication each week.  I updated the content and events/promotions, as well as responded to inquires and registered new subscribers.

Timeline: 22 months